Inspire EdVentures
Website Redesign / Digital Design / Marketing
for Inspire EdVentures
2022
In July 2022, Inspire EdVentures (IE) inquired about a redesign for their online web property, inspire-edventures.com. Inspire EdVentures is a transformational, educational experience organization, led by educators, that encourages participants of all ages to become more knowledgeable in biology, ecology, and conservation efforts.
Within six weeks, I moved their site from an old Wordpress template with unmanaged and disorganized content to a new Squarespace account with a completely updated design. I created a new visual identity with an updated logo; altered the page layouts, color palette, typography, voice and imagery; simplified the user experience; and streamlined multipurpose functionality for their current in-person and virtual tours. Additionally, I rewrote their content, with the support of their program director, to ensure that they were reaching the correct audience, making sure that the content was both accessible and intriguing.