ICO Real Estate

Brand and Visual Identity
for ICO Real Estate, CA
2022

Overview

ICO Real Estate aims to provide an exceptional world-class real estate experience for novice buyers and seasoned home owners. Offering the best of Greater San Diego residences and properties with value that returns more than just a purchase investment. Home is a state of being, let ICO Real Estate help you get there. As a new realtor with strong connections, I. Oritz asked to create a brand around his initials but with a strong visual presence that stood apart from existing templetized-looking designs that are plagued by the real estate/broker communities. To aid with inspiration I studied the architecture and skylines of Downtown San Diego to create arched elements that mirrored that of the cityscape. Relating those shapes back to doorways/open passageways for those looking to call San Diego Home. The client was pleased with my varied approaches, and selected the brand listed below.